Coachella Valley

Rich land. Brighter tomorrows.

Vintage crate label art of a Coachella Valley citrus orchard below the mountainsHistorical photo of farm workers packing produce into crates in the fieldHistorical photo of workers loading fruit crates into a rail car

The Coachella Valley

The Coachella Valley extends roughly 45 miles through Riverside County, from the San Bernardino Mountains southeast to the Salton Sea.

The Coachella Valley is the primary date-growing region in the United States, responsible for nearly 95 percent of the nation's crop — celebrated each year in Indio at the Riverside County Fair & National Date Festival. The earliest attempts at growing dates came in 1890, when the U.S. Department of Agriculture imported date palm offshoots from Iraq and Egypt.

Today, in the Coachella Valley, nearly all of the valley's date groves are in the East Valley, south of Indio, near Coachella and east of La Quinta. The valley also grows table grapes; citrus such as lemons, limes, oranges and grapefruit; onions and leeks; and peppers.

Over the decades, the valley floor has produced an extraordinary range of crops — from artichokes, avocados and figs to mangoes, pomegranates, strawberries, sugar cane, tomatoes and herbs. The Coachella grapefruit originated here, and the city of Coachella remains the region's primary shipping point for agricultural goods.

Honoring the History

and Legacy of the Coachella Valley

  • Mid-century Palm Springs home with a classic convertible, palms and the San Jacinto MountainsHistory
  • Desert music festival crowd at sunset with a Ferris wheel and lit palmsEntertainment
  • Desert golf course with a pond, palms and pink mountains at sunriseSports
  • Medjool date palm grove with bagged date clustersAgriculture
  • Evening food festival with date shakes, Medjool dates and citrusFood Legacy
  • Resort pool at twilight with palms and mountainsLifestyle
Coachella Farms fruit crate artwork with historical Coachella Valley grapefruit labels

Fruit crate artwork

The valley's history, one label at a time.

See the collection

Ideas grown here. Brands for tomorrow.

Founders, growers, venues and partners — let's grow the Coachella Valley together.

From our valley to the world.